Pfingsten announces its portfolio company, AscendERP Holdings, L.P. (“Ascend”), has acquired WebSan Solutions Inc. (“WebSan”), a provider of AI-enabled ERP, CRM, analytics, and workflow solutions. WebSan supports clients in the Microsoft ecosystem, specializing in Microsoft Dynamics Business Central. Headquartered in Toronto, WebSan provides implementation, support and consulting to leading organizations and has been honored as Microsoft Business Central Global Partner of the Year.
“WebSan’s dedication to customer service, innovation and professionalism, alongside its growth-oriented culture, is a natural fit with Ascend,” said Ron Rand, CEO of Ascend. “This partnership opens exciting opportunities for our platform and deepens our delivery capabilities and IP library.”
“Joining forces with Ascend is about taking everything that makes WebSan great – our people, our culture, and our commitment to our clients – and expanding it,” said Andrew King, Managing Director of WebSan and now Chief Innovation Officer at Ascend. “With our combined strengths, we’re better positioned to deliver smart, scalable solutions that help our clients grow faster and operate more efficiently.”
WebSan is Ascend’s third strategic acquisition under Pfingsten’s ownership. Ascend provides AI-enabled cloud ERP and CRM solutions, including consulting, implementation, customization, service and support for business applications platforms from Microsoft, Sage Group, and Oracle NetSuite. “The WebSan acquisition enhances Ascend’s service offering, diversifies its geographic footprint and adds significant expertise to the combined organization,” said Pat Sturm, Principal at Pfingsten. “WebSan’s deep resources and collaborative approach will add significant value for Ascend.”
The transaction closed in May 2025. To learn more about Ascend and WebSan, please visit randgroup.com, microaccounting.com and websan.com.
About Pfingsten
Pfingsten is an operationally focused private equity firm founded in 1989. From its headquarters in Chicago, the firm builds better businesses through operational improvements, professional management practices, global capabilities and profitable business growth. Since completing its first investment in 1991, Pfingsten has raised six investment funds with total commitments of approximately $1.8 billion and has acquired 173 manufacturing, distribution and business services companies. For more information, visit pfingsten.com.
About Ascend
Ascend is a multi-platform, customer-centric provider of AI-enabled cloud solutions serving the ERP, CRM, data analytics, application integration and business process automation needs of leading middle market organizations. Ascend delivers from three operating units – Rand Group, MicroAccounting and WebSan Solutions.
